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June 2007

“Automate – Or Close Down”

For ATACO, press automation is seen as a key to continued competitiveness – and even its continued survival

In many ways, Ataco Steel Products Corp, Cedarburg, WI, is similar to other metal formers located in the Midwest. Like other companies, it’s facing intense competitive pressure from low-cost stamping operations located throughout the world – competition that has cost the company important contracts in the past. But in one critical respect, Ataco differs from many other companies in this struggling sector. In the past year, its sales have actually increased by roughly 25%. Plant management believes that the cost and productivity advantages offered by pressroom automation are the key to its recent success. Says Jim Meyers, Ataco’s Manager of Manufacturing Engineering, “We and our domestic competitors basically have two choices for the future: automate, or close down.”

A Promising Start
Founded in 1946, Ataco has grown into a company with a unionized workforce of more than 100 employees. Production facilities include more than 20 hydraulic and mechanical presses, from 1,000 to 15,000 kN. Over the years, the company has built a reputation for producing large deep-drawn parts, predominantly for the lawn-and-garden, agricultural and construction markets. In its stamping operations, the firm regularly draws 6 mm mild carbon steel to depths of 275 to 300 mm, and has produced single stampings as large as 1,750 by 1,980 by 25 mm deep.
Traditionally, producing these big stampings was a slow, labor-intensive process. Some parts, such as blanks for riding-mower engine frames, can easily weigh over 50 kg. As many as six operators were needed to wrestle some stampings in and out of the presses and from one die station to the next. Safety was also a critical issue. Operators, forced to reach into the presses to lift heavy products and remove scrap, faced the constant risk of injury.
It was precisely these limitations that led Ataco to completely automate one of its stamping lines several years ago. Working with AP&T, the Monroe, NC-based supplier of hydraulic presses and automation systems, Ataco set up a dedicated production line for lawnmower decks.
The line began with unwinding a 7 ton steel coil, which was fed into an AP&T Model ZM-4000 hydraulic press where it was cut and the part was drawn. The part was then automatically unloaded from the AP&T press and fed into a 9,000 kN mechanical press, which performed three trim and pierce operations. A three-axis unloading system removed the part from the mechanical press and sent it out a window to a packaging line.
The line operated “incredibly smoothly,” as Meyers remembers, and efficiently, too. In a single minute, the line transformed sheet steel into six finished lawnmower decks – a production rate 267% greater than the previous manual operation. The new automated line used 50 percent fewer personnel than its predecessor, which meant that per-worker productivity increased by an astounding 525%. It took three or four semi trucks each day to haul away the 4,600 decks the line produced.
But then Ataco’s customer transferred its entire lawn mower assembly line to Mexico – and the additional cost of shipping all of those trailer loads of mower decks over 2.400 km to the new assembly plant simply proved too expensive, even for a high-efficiency operation like Ataco’s. So the contract moved to a Mexican stamping operation, and the highly specialized automated stamping line was left idle. Nevertheless, their first experience with an automated line was very promising. Ataco’s management decided that if another opportunity to integrate automation presented itself, they would take full advantage of it. It wasn’t too long before such an opportunity arose.

A New Opportunity Arises
“We had looked at automating the press we used for deck and frame stamping for years,” Meyers says, “but we just didn’t have the production volume to justify the investment.” Then the company had the opportunity to bid on a large contract for riding-mower components. Management knew it couldn’t bid low enough to win the contract without automating the 15,000 kN press.
One of the prime criteria for the new system: flexibility. According to Meyers, “We wanted a system to handle the same types of parts, but the frames and decks come in a variety of sizes, shapes and weights. So, we knew that whatever we chose, it had to be flexible.”
Easy programmability, teachability and operation were other essentials. While other sources were also considered, AP&T was awarded the project, based in part on Ataco’s positive experience with the first AP&T system it had installed.

New Technology for an Old Press
The system AP&T developed for Ataco’s 15,000 kN press – a unit originally built in 1945 – consisted of a SpeedFeeder 120 press robot with three-axis movement, a single-axis shuttle system for moving formed parts into the automation cell, a conveyor and associated safety systems. The infinite three-axis flexibility allows the SpeedFeeder to precisely place any current (or proposed) part in any position inside the mechanical press’s 1,820 by 4,620 mm bed. With lifting devices installed at both ends, even the largest, bulkiest parts can be handled quickly, accurately and safely with as few as two operators. Every programming and operation function of the systems LOGOS control system, including its teach-in function, can be operated using one operator’s pendant. “The whole system has proved simple to understand, run and learn,” Meyers reports.
Installation of the system took place in the summer of 2006, a time of the year when the highly cyclical lawn-and-garden industry experiences its slow season. The project was handled by an AP&T team from Monroe, NC and Meyers recalls installation and startup as especially smooth. “By the second day, everything was pretty much in place,” he says. “By day four we had the power on, and within two weeks we were starting to program our first sets of tooling and moving our first parts.”

Positive Results from the Start
When Ataco set up the first two parts – a ridingmower engine frame and mower deck–on the automated press, it achieved positive results from the very first run.
The number of workers needed to tend the press during engine frame production dropped immediately from four to three, and soon thereafter to just two, while maintaining 100% efficiency. Results for the mower deck were even more dramatic: crew size dropped from five to two, a 60% reduction. Meanwhile, production rates doubled, creating a significant increase in per-worker productivity. And Meyers expects these results to be typical.
“On the first parts, we’re showing a 15% improvement in labor costs alone,” he says. “We expect to show similar savings on other parts we automate. The exact percentage will vary based on current crew sizes and the number of operations we can combine, but it’s safe to say we expect the savings to be significant across the board.
Meyers stresses, though, that Ataco’s decision to automate the press was based on more than production efficiencies and cost savings. Improved operator safety remains a constant goal for the company.
“While the automation helps us stay competitive it’s also helping to keep our workers safe,” says Meyers. “The mix of large, heavy parts on this press always posed injury threats to operators. With the automation, operators no longer have to reach into the press to load, unload or move parts from one die station to the next. As a result, operators work with not only a greater efficiency, but with a much higher margin of safety.”
Based on the clear success of the first production runs, Ataco is preparing to run another set of engine frames and decks on its newly automated press; this time for an advanced-design zero-turn mower. In addition, grippers and fixtures are being developed for a host of other large, bulky, hard-to-handle parts.
Finally, Meyers points out that automating the plant’s largest press was a simple matter of survival, holding the key to Ataco’s ability to compete for critical contracts. Recently, the plant scored another major contract that will increase total sales by a double-digit percentage– and the new automation capabilities played a key role in winning that contract, too.
“Thanks to automation, we’re in growth mode,” Meyers explains. “And hopefully, more automation will help us grow even further.”